Inan Aksoy

Marketing

Marketing

Will search engines be a thing of the past soon?

Will search engines be a thing of the past soon?

AI is here Actually it's been here for a very long time but all of a sudden the hype... Thanks to ChatGPT going viral and hitting over a million registered users in the blink of an eye. If AI (such as ChatGPT) provides faster and more accurate answers

How the early wins influence a higher retention rate

How the early wins influence a higher retention rate

This is one complex topic but I will aim to break it into a simpler form. Having worked in marketing for over 15 years, one thing I experienced across multiple sectors and services is this. When a customer wins early into their journey with your product, he or she will