About me

Hi. I'm glad you decided to check out my about page.

My name is Inan. I am based in the UK. I've been working as a digital marketer over 15 years. Other than marketing, I love photography, videography, computer games, biking and more. Life is too short to stay in your comfort zone. I am probably out somewhere seeking new adventures!

Who is Inan?

As a marketer

My professional career started probably back in 2007 with my first role in London, UK. Prior to that I kept myself busy with gaming projects, several websites and more.

Having worked for nearly a dozen clients and covered just over eight sectors across the UK and globally, I've become what is called a T-shaped marketer. Specialising in certain areas of marketing and having a working knowledge and experience across other mediums.

I built teams, managed dozens of marketers, worked for companies of all sizes.

I have a super sweet spot for start-ups where I can get my hands dirty and also be the driving force of growth strategy.

Having spent my last 10 years at senior / executive level roles I've recently gone freelance in Jan 2023. I am available to provide my expertise to shape up growth and build the strategy to get things done.

As a photographer

I picked up the camera during my teens. I remember that moment vividly. I was into tech and loved looking at photos.

I was a sporty kid who played basketball every day for several hours. Walking was a great escape and I lived in Istanbul. A beautiful city that never ceases to amaze.

So I walked, walked and walked every street of the old town. I enjoyed my solo walks and a camera made it even more meaningful.

Fast forward, I turned my hobby into a profession by offering professional photography services as my side hustle while working full time as a marketer.

I lectured photography for individuals. I've also provided photography services to both corporate and individual clients over 20 years.

I built a tourism & photography start-up covering London UK which offered tailored walking tours and professional photography service.

I won several awards for my photos and got published on tourism magazines. My London photos were also sold to companies from all around the world.

As a gamer

I enjoy a good competition. Games are fun in many ways but one thing particular they provide is a platform to compete. I reckon that's the reason I shifted towards online multi player games back in late 90s.

I've had a long history with games and I still am playing computer games to date. Although, good to note I had a long pause between 2005-2019 (if I don't count hundreds of games I played but did not dedicate my life to them).

On that note, I must say for over 15 years when I played games like my life depends on them, I was a hardcore gamer. I, although played many different type of games, love MMORPGs more. Probably a result of dedicating several years of my teenage life to playing AD&D.

I've always had a keen eye on gaming and love the concepts around gaming that hooks players up and provides an entertaining, educational, competitive and satisfactory atmosphere. I find it quite inspirational to analyse how some games make it while others fail.

I play MMOs mostly and I am also creating content to inspire others.

-About this website-

A- What's the goal?

I love exploring marketing, productivity and growth. Ideating solutions is one of my personal interests. After all those years, I've learnt that the best way to improve myself is by training others. It also helps me to be more focused and seek further answers as I share my knowledge with others too... So, it's a win win, right?

B- What is the content plan?

I will be exploring topics covering growth marketing, personal development, productivity hacks, sharing frameworks I developed and more.

I love learning and I found out the best way to learn is by sharing it with others. That's the plan.

Join me on this journey to explore growth, build habits and help each other.

Get in touch

Email me: [email protected]

Follow me and drop a message on Linkedin

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Not bored yet? Well, let me share a little more about myself...

  • As a growth marketer, I delivered over 50m active users to my clients across all verticals.
  • I've been working as a marketer over 25 years.
  • My solutions are tailor made but then streamlined for growth.
  • I love gaming.
  • I've been a techy for as far as I remember. I studied physics, engineering, computer networking, fibre optic comms, game development, ethical hacking, technical marketing, web development and many more topics and continue to do so.
  • Within the gaming ecosystem, I developed a micro user segmentation model that delivered extremely profitable campaign management for my clients. This is super cool. Building a multi layer data point to break users into smaller groups that not only logically but also psychologically bonds the offer and the user to deliver maximum engagement. This was a direct result of me studying behaviours and reactions of users to hundreds of touchpoints. The result, better offers, better uptake, higher engagement, improved lifetime, higher LTV, reduced churn and ultimately higher revenue.

If you are interested in the above and curious to find out whether I can help you grow your business, follow me on LinkedIn, drop me a dm. Let's talk.